Job Offer at Emergency Response Africa (ERA)


Emergency Response Africa (ERA) is a healthcare technology firm that provides medical care to victims at the scene of the emergency and facilitates access to advanced hospital care.
They are creating a sustainable and scalable solution to the lack of emergency medical services in Nigeria.

They are recruiting to fill the position below:

 Job Title: Marketing Lead
Location: Lagos
Employment Type: Full time

To Apply:
Interested and qualified candidates should:
Click here to apply online

Application Deadline: Not Specified.

Job Summary:

  • This role is ideal for someone who is making healthcare accessible and has experience marketing health products or services.
  • The ideal candidate is a creative thinker, an excellent storyteller, and focused on using data to achieve results.

In this role, you will:

  • Conduct extensive research on ERA’s B2B target audience to understand their challenges and priorities and align marketing strategies to meet their needs
  • Co-create and execute ERA’s marketing strategy
  • Create compelling story-based content for web, email, social, and print communication channels
  • Create regular content that positions ERA as a thought leader in emergency medical response and workplace safety to generate inbound partner and customer leads
  • Manage Google search ad campaigns to ensure ERA is found by those who require our services
  • Work to improve organic search ranking using SEO strategies
  • Optimize the customer journey to increase conversion of leads to customers
  • Create an on-brand presentation and promotional materials
  • Build the ERA brand and help to grow a community of passionate customers and partners
  • Seek and use customer feedback to promote retention, support customer success
  • Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, Net Promoter Score, and ROI


  • Relevant educational qualifications (Degree, Professional Development Certificates)
  • 3 – 5 years of relevant content marketing experience
  • Excellent communication and interpersonal skills
  • Demonstrated experience creating content across web and social platforms and running marketing campaigns
  • Demonstrated experience achieving ROI on marketing efforts and using data to improve results
  • Experience using Google Ads, Facebook/Instagram Ads, Google Analytics
  • Understanding of SEO principles
  • Good eye for detail and design. Ability to create simple visuals using platforms like Canva.
  • Video creation and editing skills e.g., Camtasia, are a major bonus
  • G Suite, Microsoft Word, PowerPoint, and Excel required.


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